Antwerp Unlock: A movie experience by Vito Di Bari

Imagine this scene: You approach a vending machine for a soda and, when you least expect it, you end up running through the entire train station, dodging obstacles as if you were in an action movie. Sounds like fun, right?

Well, this is what happened in Antwerp, Belgium when the Coca-Cola Company teamed up with the famous James Bond 007 movie “Skyfall”. At the end of the mission, those who dared to experience this innovation received a cool prize. As a futurist keynote speaker, I find these types of experiences very innovative.

The future of retail is full of creative experiences

Experiences like these are invading retail sales. But why?

The future of retail will be full of creative and original experiences that will allow companies to get a better reception from shoppers. Every day, as we approach that uncertain but exciting future, buyers of all kinds are increasingly determined to avoid conformity. For this reason, large companies are making different maneuvers to achieve success among the competition.

Reaching the number one position is no easy task. International companies like Amazon, Ikea, and even the automotive genius Ford have tried out a lot of creative and innovative ideas in order to be the best in their field.

Innovative Excitement Buzzes in Antwerp

The international Coca-Cola Company knows that keeping its customers excited is the key to success. For that reason, and to promote the latest agent 007 film “Skyfall”, the famous brand installed a vending machine at the Antwerp train station in Belgium. Using the slogan “Unlock the 007 in You”, those who dared to ask for a Coca-Cola Zero had the mission to go through the station in just 70 seconds by crossing a series of film worthy obstacles, with the aim of winning exclusive tickets to see the most famous secret agent on the big screen. Speaking of creative innovation…

How have extreme experiences influenced sales?

We have arrived at an era of continuous change, and if we are left behind, then it will be very difficult to reach all those who dared to try new business and marketing models. The digital era is not only defined by its technological innovations and trends, which have been popping up all over the world”. This term also refers to the change in behavior present in new generations who are governed by the digital and technological.

Buyers are less and less conformist and look for companies to offer them much more than just a product. They seek not only to enjoy what they buy but also to enjoy the moment of purchase. They are looking for something more daring, original, and special. They are looking for an extreme experience.

A Futurist Keynote Speaker about Retail Industry

As a futurist keynote speaker, I like to talk about these trends in my virtual conferences. The main idea is to be able to guide and wake up all those businesses that are still paralyzed. New business and marketing models are needed to welcome the future with open arms

vitodibari.com

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