The Future and Business Opportunity Trends
Today, business owners are looking for, and implementing, new ways to keep up with sales trends. A good marketer knows that adapting to marketing innovations is the key to staying afloat despite the difficulties that may arise. Following the next trends in retail is the key.
Making significant changes in the marketing you use can lead to an exponential increase in sales. But, how innovative do they need to be to achieve positive results? A type of marketing specifically made for the public and their needs is the new trend in the world of retail.
An amazing experience that shows the beginning of the Future of Retail
Being able to live out a unique and innovative experience will not only make the buyer never forget about the company, but will also make them spread that information to more and more people, who may end up becoming future customers. Preparing out-of-the-ordinary experiences is what many companies are doing in order to reach more and more people. Even futurist speakers like myself will know about it.
However, these experiences do not have to be carried out through futuristic technologies. Yes, technological advances are what has allowed the emergence of this type of marketing, but that does not mean that technology is the only way to achieve success. By being a futurist virtual speaker I discovered that you just have to be very creative and use people’s desires to obtain very beneficial results.
This was demonstrated by the multinational corporation Ikea in several of its locations in the United Kingdom.
These megatrends are preparing us to enter a new future of social commerce
The future is social commerce. But what does this mean?
Well, it’s nothing but taking people’s wishes and making them come true. That’s why Ikea organized the biggest, most unique, and original sleepover in the world.
The Future of Marketing has change and companies are rapidly realizing that they have to improve their game, in the case of Ikea, the winners of the contest had the incredible opportunity to spend the night at Ikea stores in Essex, United Kingdom. All of this was done in order to celebrate the World Sleep Day, what a way to change the game of business and retail, right?
At the end, the winners gathered at the store and enjoyed special videos, quality conversations, and some snacks, finally, they were able to sleep in the amazing store.
Keynotes on the Trends Shaping the Retail Industry
You might ask, how is this considered an innovation in the retail industry?
Simple…innovations seek to improve people’s quality of life. Unique experiences like the one at Ikea not only offer future customers a fun day, but they also show that they are thinking about them and their requests.
Currently, many speakers focus on how technological innovations allow a noticeable increase in sales as their main theme. However, it is important to emphasize that not only technology is innovative. Futurist thoughts also seek to always put the buyer first and search for various techniques to attract them.
Vito Di Bari, Retail and Futurist Speaker
As a futurist virtual speaker and innovator, I believe that the retail industry has come a long way. Getting on track and adapting to what the future holds is the key to being seen as a genius in this industry. The future is already here and we need to use everything it has to offer to succeed in our lives.